AudioXi – the largest Polish digital audio advertising network – has officially launched.
The RMF Group is responsible for introducing the platform to the new market. This product is already present in a total of four European markets.
AudioXi is an audio digital advertising network that connects advertisers with audio content audiences. It is distinguished by a completely new approach to purchasing digital audio advertising on the Polish market – it offers access to potential customers that fit a specific targeting defined by the advertiser, rather than selecting specific publishers.
The audioXi platform ensures monthly reach of up to 5.6 million people in Poland, with a monthly advertising potential that reaches 156 million, and an average listen through rate of 94%. The platform allows marketers to target audiences based on a number of variables, including location, age, gender, interests, device type, content format (radio, music streaming, podcasts).
“It is a modern product that provides advertisers with a very wide reach and high effectiveness. The digital audio content market is developing dynamically, already 1 out of 3 Polish listen to podcasts, which makes this online advertising format more and more attractive to marketers and more and more popular. AudioXi provides advertisers with a transparent and brand-safe environment and know-how from leading publishers. This is an ideal solution for brands that want to reach customers in the digital audio space,” says Tomasz Ramza, General Director of the Sales Department of the RMF Group .
With projected spending on digital audio advertising in Europe expected to reach 1 billion euro in 2025, audioXi streamlines the process of purchasing audio formats online by connecting leading publishers from Poland and around the world.
The audioXi network has been operating in beta version since August this year, during which time it has managed to attract nearly 30 publishers of audio content in digital radio, music streaming and podcasts. It includes radio brands such as RMF FM, RMF MAXX, RMF Classic and local stations, including: Nasza Radio, Radio Kolor, Radio Piekary, Radio Bielsko, Radio Express FM, PR Kraków, PR Gdańsk, PR Katowice, Radio Rekord, Radio GRA, Radio Jura, Radio 90, Radio Alex and podcast and streaming services, including: RMF ON and the AdWave network, which includes, among others, Deezer service.
Currently, talks are underway with other broadcasters and publishers – producers of audio content on the Polish market. The Time Radio Group (Radio ESKA, ESKA Rock, VOX FM, Radio SuperNova) will soon join the network.
The launch of audioXi in Poland follows Ireland, Portugal and Slovakia. audioXi joins two other digital audio networks: Octave Audio in the UK and Audiostream in the Nordics as part of Bauer Media Audio’s advertising digital offeri