Why Digital Audio

Grab your audience by the ears with audioXi.


Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.

1.2

Million
People

in Ireland listen to digital audio every week

(Source: JNLR)

38%

Podcast
Popularity

Ireland’s podcast audience is growing. Podcasts are twice as popular in Ireland (38%) as they are in the UK (18%).

(Source: Reuters)

6

Connected Devices
Per Person

In 2020, the number of connected devices per person is expected to be 6.58

(Source: Statista Consumer Electronics)

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