Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.
1.2
Million
People
in Ireland listen to digital audio every week
(Source: JNLR)
38%
Podcast
Popularity
Ireland’s podcast audience is growing. Podcasts are twice as popular in Ireland (38%) as they are in the UK (18%).
(Source: Reuters)
6
Connected Devices
Per Person
In 2020, the number of connected devices per person is expected to be 6.58