Why Digital Audio

Grab your audience by the ears with audioXi


Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.

3.06

Million
People

in Ireland listen to digital audio every week

(Source: IAB Listen Up Ireland 2024)

51%

Consuming more
Podcasts than last year

27% expected to increase their engagement with podcast in the next year

(Source: IAB Listen Up Ireland – 2024)

14.9hrs

Weekly Digital
Audio Consumption

With adults between 18-24, 25-34 and 35-44 years old showing a consumption above average, of 22.3, 19 and 15.6 hours respectively

(Source: IAB Listen Up Ireland – 2024)

14%

Average Incremental
Reach of Digital Audio

27% Incremental Reach for 18-24y.o

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