The fourth wave of IAB Ireland’s “Listen Up Ireland” shows that digital audio in Ireland continues to grow with 77% of all adults now consuming some form of digital audio. IAB Ireland’s Digital Audio Council commissioned Red C Research to conduct the research which has tracked digital audio since 2019.…
read moreThe Digital Media Awards took place on the 11th of November with a gala awards ceremony in the Convention Center in Dublin. Now in their 19th year, the Digital Media Awards are the most prestigious digital awards in Ireland. They recognise creativity and innovation across multiple areas of an ever-evolving…
read moreFrom January 2022, audioXi, Ireland’s leading digital audio exchange will join all Bauer Media Audio Ireland brands to be represented by Media Central to advertising agencies. Founded in 2018, audioXi has been a key player in driving the development of the digital audio market in Ireland and offers advertisers access…
read moreWe were delighted to take home two Gold awards at the DIGITAL MEDIA AWARDS IRELAND on Friday night . To win the “Best Creative” award with Carat and Vodafone for our Dynamic Audiocampaign is a testament to the creativity of Digital Audio as a medium and theendless possibilities. From a creative POV, this campaign…
read moreaudioXi are delighted to announce that two of our campaigns have been shortlisted at the 2021 Digital Media Awards. We have been shortlisted in the ‘Best Technology Innovation’ category in collaboration with Cadbury Snack and Carat for ‘Saving an Icon using dynamic audio to reverse brand decline’. In the ‘Best…
read moreIAB Ireland research Listen Up Ireland 2021 records that 5 in 7 Irish Adults listen to Digital Audio weekly Digital audio listenership maintains the strong surge recorded during the pandemic with 2.53 million Irish adults (71%) listening in an average week in 2021. After the surge seen in 2020 (71%, up from…
read moreBauer Media Audio formally takes ownership of Ireland’s largest commercial radio group today, expanding our operation into a brand-new European market. Bauer Media Audio Ireland has a market-leading portfolio which has a weekly audience of more than 1.75 million and plays a vital role in providing news, music, entertainment, and sport to Ireland.…
read moreIn Ireland we’ve always been obsessed with audio, it’s an innately personal medium that provides the soundtrack to our lives. It could be a trusted relationship you’ve built with your favourite radio presenter, a meticulously curated music playlist that reflects your current mood or it could be a carefully selected…
read moreIAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across channels 2.53 million Irish adults (71%) listen to digital audio in an average week in 2020 – up 9% on 2019 Weekly consumption growth tracked: Average listening time up by 3 hours per week…
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