Bauer Media Audio formally takes ownership of Ireland’s largest commercial radio group today, expanding our operation into a brand-new European market.
Bauer Media Audio Ireland has a market-leading portfolio which has a weekly audience of more than 1.75 million and plays a vital role in providing news, music, entertainment, and sport to Ireland. A fantastic growth opportunity, this further extends Bauer’s position as the leading commercial broadcaster in Europe, with 57 million weekly listeners spanning 8 countries.
Bauer Media Audio Ireland is well positioned for digital transition and growth, and its market-leading and trusted brands’ digital innovation supports Bauer Media Audio’s vision to become an audio pioneer. Its sports offering Off the Ball has an impressive 1.9 million digital audio streams month, while the audioXI digital exchange platform extends the reach to 2.7 million, offering great scale and ease of access to brands and commercial partners. The GoLoud digital audio app offers a complete audio experience for listeners, from music to podcasts.
Alongside these strong, clear brands and digital innovation is a business which has cultivated a premium, creative, entrepreneurial, and award-winning business with talented teams at the helm who have built a strong reputation. We are excited about the world of the radio, as it moves into the wider world of universe of audio.