From January 2022, audioXi, Ireland’s leading digital audio exchange will join all Bauer Media Audio Ireland brands to be represented by Media Central to advertising agencies.
Founded in 2018, audioXi has been a key player in driving the development of the digital audio market in Ireland and offers advertisers access to a significant, highly engaged audience through an innovative medium.
Digital audio listening using a connected device is a rapidly growing market with over 2.53 million* Irish people consuming digital audio every week and the average adult listening to 15.3* hours of digital audio every week.
Media Central has represented the market-leading BMAI brands Today FM, Newstalk, 98FM, SPIN and Off The Ball for many years. The addition of audioXi will allow advertising agencies to avail of a full-service audio solution for their clients through linear FM, partnerships, social and now through a suite of digital audio options.
Bauer Media Audio Ireland will retain responsibility for strategy, product innovation, creative production, technology & publisher growth headed up by Rob Timony.
Rob Timony, Head of audioXi says;
“We’re delighted to collaborate with Media Central on agency sales. They bring huge expertise in the audio landscape coupled with a fantastic level of service for our advertisers. We have huge ambition for audioXi and are excited to work with Media Central team on the next stage of our growth”.
Gavin Deans, Managing Director of Media Central says;
“We are excited to represent audioXi and to bring a full audio offering to our clients. We are very fortunate to work with great brands and agencies and we will be the one stop shop for all things audio. I am delighted to add the audioXi product to Media Central and look forward to building on the brilliant award-winning work done by the team”