Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.
3.06
Million
People
in Ireland listen to digital audio every week
(Source: IAB Listen Up Ireland 2024)
51%
Consuming more
Podcasts than last year
27% expected to increase their engagement with podcast in the next year
(Source: IAB Listen Up Ireland – 2024)
14.9
hrs
Weekly Digital
Audio Consumption
With adults between 18-24, 25-34 and 35-44 years old showing a consumption above average, of 22.3, 19 and 15.6 hours respectively
(Source: IAB Listen Up Ireland – 2024)
14%
Average Incremental
Reach of Digital Audio
27% Incremental Reach for 18-24y.o