Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.
in Ireland listen to digital audio every week
(Source: IAB Listen Up Ireland 2020)
Consuming more Podcasts than last year
With 25% of those expecting to increase this further in 2021
(Source: IAB Listen Up Ireland – 2020)
Weekly Digital Audio Consumption
Ireland’s weekly digital audio consumption is up by 3 hours YOY, with the 25-34 Y/Olds increasing their listening by 8.5 Hours