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Why Digital Audio

Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.



in Ireland listen to digital audio every week

(Source: IAB Listen Up Ireland 2020)


Consuming more
Podcasts than last year

With 25% of those expecting to increase this further in 2021

(Source: IAB Listen Up Ireland – 2020)


Weekly Digital
Audio Consumption

Ireland’s weekly digital audio consumption is up by 3 hours YOY, with the 25-34 Y/Olds increasing their listening by 8.5 Hours

(Source: IAB Listen Up Ireland – 2020)

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