audioXi… Ireland’s market-leading digital audio exchange
Monday, 17th September 2018: Communicorp Media has today launched audioXi, Ireland’s largest digital audio exchange, set to transform audio advertising. With audioXi, many of Ireland’s largest audio content creators and aggregators will be consolidated in one place providing audience scale that radically changes the way in which Irish brands and agencies buy digital audio.
Digital audio, which is audio content streamed using a connected device, is a rapidly growing market. The Irish Digital Audio market is estimated to grow to €6 million in the next 3 years, as it provides advertisers new and innovative ways to access previously fragmented audiences.
audioXi launches with 20 million monthly impressions, from over 20 independent publishers, ranging from podcast aggregators to music and radio streams. Advertisers will now be able to access these huge audiences, all under one roof, either direct or programmatically.
Partnering with global tech giant Adswizz, audioXi will provide advertisers with a targeted audience approach, whether by location, age, gender or contextual and behavioural segmentation. Ads are then served to these target audiences, wherever and whenever they are consuming audio via a connected device e.g. your favourite podcast, a live radio stream or your preferred music playlist.
Adrian Serle, Communicorp Media Group CEO commented
“This is a huge development for our business, and for the Irish Audio market. Digital audio is being created, shared and listened to by over 1 million people every week in Ireland. audioXi offers an audience-led, programmatic opportunity to reach 20 million digital impressions per month. On Day 1, this is a market leading business, by some considerable margin, that will transform the market.”
Explaining what audioXi means for agencies and brands, Adrian Serle added “This is a full service audio exchange delivering a seamless route-to-market for brands, connecting advertisers with a more engaged and immersed audience, in creative and relevant ways”
Aer Lingus has joined audioXi as launch partner. Derek Liddy, Head of Digital Marketing, commented:
“Aer Lingus is very excited to be the official test partner of audioXi. Programmatic audio is a growing digital channel offering us new capabilities to promote Aer Lingus services to Irish and international customers”
The deal was brokered by the Dentsu Aegis Network, Dave Winterlich their Chief Strategy Officer had this to say:
“At Dentsu Aegis Network we’re really excited about pushing the boundaries in all media channels, challenging conventions and making media investment more accountable and addressable for clients. In Dentsu Labs we’re constantly developing new products to give our clients a competitive advantage. Working with audioXi is a great example of this, innovating the way we connect brands with consumers by opening up and plugging into an exciting digital audio marketplace. We’re really excited about seeing the results for Aer Lingus.”
Audio advertising is increasingly recognised as one of the most effective medium options across Europe and the US, with advertising effectiveness and return on investment key drivers. Digital display currently delivers a click-through rate (CTR) of less than 0.4%* while digital audio delivers a listen-through rate (LTR) of 95%**.
audioXi will be headed up by Rob Timony, who joined Communicorp Media in 2017 from Maximum Media. Creative, sales and ad operations will be managed by a dedicated audioXi team within Communicorp Media’s headquarters.
*Source: Hubspot **Source: DAX